COMMERGENT
Going beyond simple digital integration, Commergent offers flexible, reliable, and scalable solutions for the ever-changing needs of businesses, leading the digital transformation of many companies.
The Commergent brand is built on a dedicated team with over 18 years of experience in a wide range of industries, both B2B and B2C, working with eCommerce systems and various development platforms, partnering with over 150 Romanian and multinational companies in Europe, North America, and Asia, each of them relevant clients in their respective industries.
Business Challenge
In the context of social-economic changes and the not-always-smooth transition to digital for many businesses, Commergent, recently separated from the technology division of the Brandfusion group, wanted to position itself as a trusted partner in their process of adapting to the digital environment.
Therefore, there was a clear need for its own identity, relevant in the technology field and represents an opportunity to reaffirm the vision of partnership in digital transformation, as well as the focus on providing continuous value to communities.
Therefore, there was a clear need for its own identity, relevant in the technology field and represents an opportunity to reaffirm the vision of partnership in digital transformation, as well as the focus on providing continuous value to communities.
Branding Solution
A starting point in the strategic approach was Commergent's promise to its clients, which consists of an integrated experience and the benefits that result from a shared vision of digital transformation. Over time, from presentation websites to complex B2B systems, Commergent managed to overcome the barriers that hindered businesses from evolving and also contributed to the evolution of technical solutions in this process.
The company's ethos of working closely with its clients and encouraging them to take part in a highly collaborative and agile journey, where their business is at the center of attention and where they gain that feeling of freedom that allows them to see the evolution of their business more clearly, was the main inspiration for the brand idea expressed in the slogan "Freedom to eScale."
Starting from the identified business elements, we developed an expansive identity that could easily express the multitude of solutions and their adaptability. For the symbol, we chose a hexagon because it is a very stable shape but with sharp angles that convey the idea of technological progress, and a cutting-edge vision. The hexagonal shape also serves in the development of the visual identity system, with the symbol being used both three-dimensionally and through a mix of gradients and different degrees of transparency to suggest complexity and how things work in-depth, beyond appearances.
The developed brand identity was later translated into the creative brand platform and various communication materials, both digital (website, web banners, social media) and physical.
The attention to applied creativity and the strategic rigor in this project was recognized by the inclusion of the brand identity in LogoLounge Book, the 14th edition. LogoLounge.com is a renowned international publication that has been showcasing logos and identities for over 20 years and is known for its annual Trend Report.
The collaboration with Brandfusion has been essential for Commergent. They helped us define a unique identity and convey our message, a reliable partner in the digital transformation of businesses. The result was remarkable, and the brand identity they developed not only perfectly reflected the essence of Commergent, but was also recognized internationally, a sign of the quality and originality of our brand design.
We are proud of this achievement and look forward to continued success with Brandfusion.
ADRIAN URSU, CHIEF EXECUTIVE OFFICER COMMERGENT
